Celent recognises Fidor for new E-commerce inspired Marketplace, Efficient Scale

Published on 15. April 2019

Celent recognises Fidor for new E-commerce inspired Marketplace, Efficient Scale

Munich, 12 April 2019 - Fidor has today been recognised by Celent as a winner of a “Model Bank of the Year” for its novel marketplace, Efficient Scale. The award was presented at a formal awards ceremony during the annual Innovation and Insight Day in New York.

Celent, the global research and advisory firm for the financial services industry, was tasked with recognising nominations across 22 different initiatives at this year’s awards. Efficient Scale was awarded as the outstanding ‘Marketplace Banking Award’ initiative of the year for demonstrating its clear business benefits, innovation and implementation excellence.

Fidor launched Efficient Scale in late 2018 as a response to the growing influence of marketplace banking within retail financial services, by providing an online marketplace for Fidor Bank and its community to buy, sell and compare third-party products and services. It combines the approach of a flexible operating platform with that of a modular aggregator approach, providing a one-stop shop for a holistic financial experience across insurance, finance, trading, mobile and many other convenient products and services.

Operated on Fidor’s in-house digital platform, fidorOS, partners and users can connect to the marketplace via an application programme interface (API) and be offered products and services that a hyper-tailored towards their individual preferences. Customers benefit from a marketplace that aligns intuitively with their financial interests and benefits, and constantly collates their feedback so that they offered the right products and services for them.

Nick Riegger, CEO at Efficient Scale said: “The progress that we’ve made since starting as a subsidiary of Fidor in 2018 indicates the appetite there is for data-driven partner marketing in financial services. So far we’ve seen a considerable 10% of Fidor’s customer base sign up to Efficient Scale in just six months; a huge validation of the need to create marketplaces that tailor to every individual’s preferences. We are thrilled that Celent has recognised Efficient Scale for its innovation in this way.”

According to Patricia Hines, Head of Corporate Banking Research at Celent: “The Model Bank Awards recognize how banks are using technology to change the face of banking. These banks should serve as an inspiration to others looking for strong examples of best practice implementation that will have a truly meaningful impact on business results and the industry overall. The entry from Fidor for the ‘Marketplace Banking Award clearly demonstrated this.”

Celent’s annual Model Bank Awards recognize the best practices of technology usage in different areas critical to success in banking. Nominations are submitted by financial institutions and undergo a rigorous evaluation process by Celent analysts. Celent judges submissions on three core criteria: demonstrable business benefits of live initiatives; the degree of innovation relative to the industry; and the technology or implementation excellence.


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About Efficient Scale

Efficient Scale GmbH is a provider of a data-driven partner marketplace platform which represents a new type of consumer-oriented model for e-commerce partner marketing. Established in late 2018 as a wholly owned subsidiary of Fidor Bank, this platform enables product and service providers to boost their sales through product and/or audience partnerships and thus efficiently increase their turnover volumes. Efficient Scale delivers this solution, including all of the necessary business processes, to bank and non-bank clients seeking to establish their own marketplace and to achieve growth on the basis of a secure and independent partner network while addressing their customers’ needs.  Its marketplace ecosystem concept had already received international recognition, as the “Best Banking Platform” at the 2018 Juniper Awards and “Best New Business Ecosystem” at the 2017 Efma Accenture Awards.

For further information on Efficient Scale, please visit: www.efficientscale.com


Fidor Group

Fidor Group is pioneering open digital banking through Fidor Bank, the leading EU community-powered neobank; Efficient Scale, a provider of a data-driven partner marketplace platform and Fidor Solutions, a fast-growing provider of digital banking solutions.


Fidor Bank

Fidor Bank is Europe’s original digital challenger bank. Founded in 2009 in Germany, Fidor has steadily built on a reputation as the world’s first ‘fintech bank’, pioneering collaboration between traditional financial services and technology businesses. Fidor Bank aims to offer a truly customer-centric banking service, offering fast and digital-first services that establish a ‘new normal’ for banking in the digital era – from crowdfunding and trading of virtual currencies to 60-second bank transfers. Fidor Bank now serves nearly half a million customers for both retail and corporate accounts - and new customers can open account through a totally digital process, end to end. This innovation-driven approach has led to a series of industry awards, and being named ‘Model Bank of The Year’ by Celent in 2015.



Fidor Solutions

Fidor Solutions provides the innovative digital backbone for Fidor Bank, in addition to acting as a co-entrepreneur with partner-banks and non-financial institutions - providing them the necessary technology and advisory services to design and drive new digital banking ventures.

From the beginning, technology was at the core of Fidor’s strategy. The company is a pioneer of Open API Banking and created fidorOS (fOS) – a cutting-edge digital platform using open APIs – which quickly became a breakthrough for the next generation of banking.

Core offerings provided by Fidor Solutions include its Platform Banking and Fintech Ecosystems.