The First Smartphone Bank in Algeria
The combination of a mature mobile market served by a relatively unsophisticated range of banking products, and the prospect of enthusiastic state support made Algeria an ideal launch pad for Banxy.
Banxy launched a secure bank account, accessible via
smartphone, offering remote banking services available to all
and designed to make banking accessible, easy, and an essential
part of consumers’ lives.
The primary objective was to reach out to the younger generation across the country through mobile-friendly products and services, international payment methods to support travel and e-commerce transactions and a simplified savings offering. Success was met within less than a year with customers acquired across the entire territory, as far as the Sahara region!
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